Setiap makalah atau karya ilmiah (skripsi) pasti menggunakan daftar isi, karena daftar isi akan menjelaskan halaman Bab, Sub Bab setiap isi karya ilmiah tersebut. Oleh karena itu disini akan kami berikan contoh penulisan daftar isi skripsi yang benar.
DAFTAR
ISI
Halaman
Lembar
Pengesahan Skripsi ............................................................................ i
Lembar
Pengesahan Ujian Komprehensif ...................................................... ii
Lembar
Pengesahan Ujian Skripsi .................................................................. iii
Lembar Pernyataan
Keaslian Karya Ilmiah ................................................... iv
Daftar
Riwayat Hidup ...................................................................................... v
Abstract ............................................................................................................. vi
Abstrak .............................................................................................................. vii
Kata
Pengantar.................................................................................................. viii
Daftar Isi ........................................................................................................... xi
Daftar
Tabel...................................................................................................... xiv
Daftar
Gambar................................................................................................ xvii
Daftar
Lampiran ............................................................................................... xviii
BAB
I PENDAHULUAN .......................................................................... 1
A. Latar
Belakang Masalah
.......................................................... . 1
B. Perumusan Masalah ................................................................ . 10
C. Tujuan dan Manfaat Penelitian ................................................. 10
BAB
II TINJAUAN PUSTAKA ................................................................. 12
A. Pengertian
Merek ..................................................................... 12
B. Ekuitas
Merek........................................................................... 15
C. Kualitas
Pelayanan Jasa............................................................
15
D. Loyalitas
Pelanggan ................................................................. 33
E. Penelitian
Terdahulu ................................................................ 38
F.
Kerangka Pemikiran ................................................................. 40
G. Hipotesis
Penelitian ................................................................. 43
BAB
III METODOLOGI PENELITIAN ................................................... 43
A. Ruang
Lingkup Penelitian ......................................................... 43
B. Metode Penentuan Sampel
........................................................ 43
C. Metode
Pengumpulan Data ....................................................... 44
D. Metode
Analisis Data................................................................. 46
E. Operasional Variabel Penelitian ............................................... 53
BAB
IV HASIL DAN PEMBAHASAN ...................................................... 58
A. Sekilas Gambaran Umum Objek Penelitian
1. Sejarah Rumah Sakit Syarif Hidayatullah ......................... . 58
2. Visi Dan Misi Rumah Sakit Syarif Hidayatullah
Jakarta ................................................................................... 59
3. Fasilitas
Rumah Sakit ........................................................... 59
B. Penemuan dan Pembahasan ....................................................... 61
1. Deskriptif Demografi Responden ...................................... . 61
2. Uji Kualitas Data .................................................................. 63
3. Uji Asumsi
Klasik ................................................................. 88
a. Uji Normalitas .................................................................. 88
b. Uji Multikolinieritas ........................................................ 89
c. Uji Heteroskedastisitas .................................................... 89
4.
Uji Hipotesis Penelitian
........................................................ 89
a.
Uji Signifikansi Simultan (Uji Statistik F) ...................... 90
b.
Uji Signifikan Parameter Individual
(Uji Statistik t) ................................................................. 91
5. Analisis Regresi Berganda .................................................... 94
a.
Uji Adjusted R2 (Koefisien
Determinasi)......................... 94
b. Uji Koefisien Regresi Linier
Berganda ........................... 94
BAB
V KESIMPULAN
DAN IMPLIKASI ............................................... 97
A. Kesimpulan
................................................................................ 97
B. Implikasi .................................................................................... 97
C. Saran ......................................................................................... 98
DAFTAR
PUSTAKA ........................................................................................ 99
LAMPIRAN ..................................................................................................... 102
